I know I’m kind of a day late and a dollar short with these cupcakes, but it’s Valentine’s Day, and I wanted to share something sweet with you guys. What’s more classic for the special day than red velvet cake? Behold them, in all their color saturated glory. Andrew and I had a great time baking them yesterday afternoon. Hard to believe that next year I’ll be shipping cupcakes off to school with him for a Valentine party – yikes!

I’ve been using this recipe for several years now, and they always come out perfect every time. Some might think that 2 ounces of food coloring is excessive. And it is, kind of. But the full, rich color it gives these cupcakes can’t be had with any less. In the olden’ days, you would have to rely on a chemical reaction between the cocoa and vinegar to produce a mottled brownish-red color.  Now, I’m all for doing things the natural way as much as possible. Buuut, thank goodness for my industrial sized bottle of red food coloring (purchased at my local restaurant supply shop – much love to Sysco) to give the that punchy color I so adore. Share them with someone you love!


  1. Posted February 14, 2012 at 7:23 AM | Permalink

    They look awesome!

  2. Mariah
    Posted February 14, 2012 at 9:13 PM | Permalink

    Look so delish! Another good alternative that I recent;y used as a substitute for that yucky food coloring is beet juice! It doesn’t add any flavor and gives great color 🙂 just used it in some buttercream frosting for the two small boys I nanny.

  3. Posted February 15, 2012 at 5:48 AM | Permalink

    These are perfect for Valentine’s Day! I would love to try them though throughout the year. This is a great post, Laura. Bookmarked!

  4. Posted February 15, 2012 at 7:16 AM | Permalink

    Hi Laura, would you share where you got the recipe from? It looks great! I need a failsafe one and I have a feeling this is it…

    • Laura
      Posted February 15, 2012 at 7:20 AM | Permalink

      The recipe is from Pinch My Salt, another food blog. The link to the original recipe is cited on the bottom of the post.

  5. Posted February 15, 2012 at 7:21 AM | Permalink

    Found it…..!!

  6. Posted February 15, 2012 at 9:11 AM | Permalink

    Looks sooooooo delicious!

  7. Posted February 16, 2012 at 6:48 PM | Permalink

    These are gorgeous!

  8. Posted January 22, 2013 at 8:37 PM | Permalink

    thank youuuu..would be making these babies for valentines…

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